Tips for digitally marketing your radio station
By Eric Corwin I read an article this morning about ways to increase your station’s TSL. There’s little question that it is important to understand all the ways to protect your station’s eroding...
View ArticleHow would Albert Einstein reach new advertising prospects?
Of course we can’t ask him. But it’s fair to say that he would do it differently than many radio and television broadcasters are doing it today. Many of the stations we speak with each week continue...
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Calling all radio and tv reps…cold calling no longer works!
Our reps are taught to communicate with potential customers using 1980’s sales tactics Let me share a little secret about reaching new customers in 2015. They don’t want to talk to you. They don’t...
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Programming and marketing your radio station in 2015
Marketing your radio station has never been more challenging, but does it have to be? Coming up short when marketing your radio station? Are you having trouble marketing your radio station? Many of...
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What Cold Calling Sales Techniques Have in Common With Disco Moves: They need...
Calling all radio sales representatives… Cold calling doesn’t work! Toss those scripts into a (disco) inferno and read on. Since leads are essential to any marketing and sales campaign, using anything...
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Getting higher ratings has never been easier
It is not enough to be on the air to ensure ratings growth. You need to market your station aggressively to reach potential survey friendly households. In a competitive market, now more than ever,...
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Creating an effective marketing strategy for your business
Effective Marketing Strategy What does it take to create an effective marketing strategy for your small business? Develop a focused reason as to why a potential customer would choose your business...
View ArticleSocial Video: Radio’s Best Marketing Opportunity in 2016
Social video has exploded in the last year and will continue to grow throughout 2016 and beyond. It’s critical that broadcasters understand this and how video can play an important role in the...
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How to use Facebook to market your radio station in 2016
Are you serious about promoting your radio station on Facebook? If so you’re probably aware that it’s getting more difficult. As it gets tougher I thought I’d share some things to think about when...
View ArticleImpact Target Marketing Introduces Interceptor.
We’re excited to introduced our Interceptor Platform to the Radio Industry. Interceptor is a digital platform that we’ve experimented with for over a year. It combines some of the components of our...
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